Reaching 27,500 business decision-makers across Virginia since 1986.
Virginia Business is the only statewide publication devoted exclusively to covering commercial news in the commonwealth. Founded in 1986, the monthly magazine has won many awards for the quality and depth of its reporting. Every issue of Virginia Business is read by more than 75,000 individuals, including top executives and state and local political leaders.
Virginia Business covers every corner of the commonwealth and every business sector in it. We focus on the people, places, trends and companies operating in our economy. Our articles offer new perspectives, thought-provoking analysis and lively writing.
Because we are Virginia’s only statewide business publication, we are able to offer a depth and breadth of reporting not found elsewhere. We also can gain access to top political and business leaders, which results in revealing exclusive interviews and articles. In our pages, readers also find forecasts, focused reports on industries and sectors, and articles on business developments in specific communities across the state. So, it’s no wonder that business people consider Virginia Business a “must read.”
Virginia Business is the perfect way for advertisers to reach top executives in every part of the state. These busy people overwhelmingly consider our publication a “must read,” and they are actively engaged with it. In fact, 85 percent have read four of the last four issues.
We have 27,500 highly qualified subscribers and, with pass-along, more than 75,000 readers. Subscribers hold titles like chairman, chief executive officer, founder, partner and president. In fact, 55 percent of them occupy C-suite positions or higher. Our subscribers work in every major economic sector, including manufacturing, banking, finance, construction, government, legal, medical, real estate, transportation, communications, insurance and wholesale and retail trade
In the workplace, our subscribers actively take part in major purchasing decisions. Eighty-five percent report having been involved in such decisions during the past 12 months. Of these, 33 percent dealt with purchases worth at least $100,000. Twelve percent were engaged in purchases worth at least $1 million. These purchases involved a wide range of goods and services, including information technology, banking, investments and insurance.
Our subscribers are well-educated and well-compensated. Eighty percent are college graduates, and 36 percent hold graduate degrees. They have a mean household income of $211,600 and a mean net worth of $1.55 million.
In addition to knowing a great deal about subscribers, we can report our circulation figures with confidence. These numbers were audited by BPA Worldwide. BPA enjoys a solid reputation for the quality of its media audits, which are recognized for their rigor, objectivity, accuracy, transparency and timeliness.
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“I know you!” I hear that a lot, thanks to Virginia Business. We started advertising there more than 10 years ago. And our name recognition has soared. Corporate and government leaders often get an “aha” look on their faces when we first meet and say: “I know you! I saw your ad in Virginia Business.” That instant recognition is important to us at Dixon Hughes Goodman.
Gary Thomson, CPA, Regional Managing Partner, Dixon Hughes Goodman, LLP