Readers now can enjoy Virginia Business on their iPads and iPhones, thanks to a new free application found at the iTunes store online. Digital versions of individual issues and annual subscriptions are available. Individual copies are $1.99 each; 12-month subscriptions are $19.99. Using the application, mobile device users can view a page-turning version of the magazine on their screens.
For advertisers, mobile readership is an excellent, value-added proposition. All ads in the print edition also are in the mobile edition at no extra charge. Plus, viewers can link to a company through its ad by simply tapping the mobile device’s screen. This takes them directly to a web address designated by the advertiser.
In the near feature, Virginia Business will offer advertisers another promotional opportunity to reach iPad and iPhone users through sponsorships tied to the mobile device application.
Mobile readers of Virginia Business are people who are comfortable with technology and the Internet. They want the ease of access that our mobile application provides to the award-winning content of our magazine.
The mobile application for Virginia Business offers the same content as the magazine’s print edition. In fact, mobile readers have access to a digital page-turning version of it.
Because of this, mobile subscribers can enjoy articles about every region of the commonwealth and every business sector as well as the people, places, trends and companies engaged in our economy.
Many of our print subscribers refer to Virginia Business as a “must read.” Now, with digital access, readers are able to make it a “can read” no matter where they are or what they’re doing.
Accountants can help not only with taxes but also in areas ranging from estate planning to financial analysis and corporate strategy. Getting these messages to the right audience is important. So, naturally we use Virginia Business. There, we know top decision-makers will see our ads.
Tina Lambert, Vice President, Member and Public Relations, Virginia Society of Certified Public Accountants