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  • 80% of our subscribers are college graduates; 36 percent hold graduate degrees.

    Source: GfK Mediamark Research & Intelligence

  • 75,000 people, managing 17,000 of Virginia’s most prominent firms, see the magazine monthly due to subscriptions and pass-along distribution.

    Source: GfK Mediamark Research & Intelligence

  • 33% of our subscribers took part in a purchase worth $100,000 or more in the past 12 months.

    Source: GfK Mediamark Research & Intelligence

  • $211,600 is the mean annual household income for Virginia Business subscribers. Their mean net worth is $1.55 million.

    Source: GfK Mediamark Research & Intelligence

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The Big Book

The Big Book is an expanded, special issue of Virginia Business published each March that features 50 lists in areas ranging from Construction & Development to Tourism.

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